Content Strategy

Futrli’s cash flow prediction software had just been acquired by Sage.

But there was a problem.

The company was so focused on creating an amazing product that it had let its marketing fall by the wayside. It wanted to use Sage’s investment to kickstart its content efforts. Only, it didn’t know how to get started.

That’s where I came in. Working closely with Futrli’s internal experts, I produced:

  • A detailed messaging framework

  • A 6-month cross-channel content calendar

  • A guide teaching their novice copywriter how to write like a pro

With £1.5bn assets under management, digital venture builder Blenheim Chalcot knows a thing or two about creating successful businesses.

However, their portfolio companies needed some help when it came to their website content.

How could they increase their online traffic? Which sorts of topics were their audiences interested in? What should their content plan look like over the next week, month, or even year?

I helped four of Blenheim Chalcot’s portfolio companies (Fospha, Hive Learning, Contentive, and Squarespace):

  • Devise forward-thinking content strategies

  • Create cross-channel content calendars

  • Produce authoritative thought leadership content

The results? An average 673% uplift in traffic and 57% increase in time on page.

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