Content Optimisation

Dropbox had recently acquired Formswift, a legal forms provider. It wanted to give Formswift a full SEO makeover—so the Dropbox team enlisted my help.

I worked with them to:

  • Sense check 300+ AI-generated localised articles aimed at the US legal market.

  • SEO optimise each article within Clearscope.

  • Fact check the AI-generated content.

  • Ensure every single piece represented the Dropbox tone of voice and style.

Nitrobox’s Head of Marketing had an idea.

What if the company could use AI-generated content to build out its own Wiki portal, teach visitors about common financial and business concepts, and increase traffic to its main site?

It decided to test it out. However, the results were ‘meh’ at best.

That’s where I’ve been helping. I’ve:

  • Rewritten each article to ensure it contains the right information, is factually correct, and reads well.

  • SEO-optimised the content to boost each page’s visibility.

  • Uploaded the articles to Nitrobox’s CMS—meaning their team can just sit back and watch the traffic pour in.

Thanks to this single project, Nitrobox now has 50+ new buying intent keywords ranking in the top 10. You’re welcome.

Book a Consultation

Get in touch to discuss what you need and how I can help.